Launch your brand with Amazon

Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.

What is Amazon Brand Registry?

Brand Registry is a free resource to help you protect your IP, manage the accuracy of product listings, and grow your business—regardless of whether you sell in the Amazon store. Enroll in Brand Registry and share information about your brand to activate predictive protections and leverage various tools and features to grow your business.